Buchanan Area Chamber of Commerce issued the following announcement on Jan 28.
One of the most common areas our local businesses report wanting support in is marketing! One point of confusion seems to be the difference between "advertising" and "marketing." While both are important elements of running a business, marketing involves understanding where your BUSINESSES fits within your MARKET. "In a nutshell, Marketing is a promotional process of bringing the right product to the right marketplace for the right people at the right price."
Read this article to better understand the difference between marketing and advertising:
https://keydifferences.com/difference-between-marketing...
Ready for the next step? This article describes 5 Components of a Successful Marketing Plan.
Need more help? Contact our Executive Director to schedule a one-on-one marketing coaching session! Email bacc@buchanan.mi.us and get the support you need!
Original source can be found here.
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